INTERNET ON MODERN YOUTH The content of the current media culture is often blind to a young person’s cultural,economic and educational background. The concept of a media culture has evolvedowing to the increased volume, variety and importance of mediated signs and messagesand the interplay of interlaced meanings. In the world of young people, themedia are saturated by popular culture and penetrate politics, the economy, leisuretime and education. At present, the global media culture is a pedagogic force that hasthe potential to exceed the achievements of institutionalized forms of education.AsHenry Giroux puts it:“With the rise of new media technologies and the global reach of thehighly concentrated culture industries, the scope and impact of theeducational force of culture in shaping and refiguring all aspects of daily life appear unprecedented.