(Starbucks) - Case Study Example
This strategy creates new business opportunity for Starbucks. By increasing the efficiency of the baristas in terms of delivering the order of its valued customers within the shortest period of time possible and maintaining the cleanliness and friendliness of the staff who are working within Starbucks coffee shops also creates competitive advantage for the company.
Almost a decade ago, Starbucks has been focused on saturating the domestic market in the U.S. Since the company has already saturated the U.S. market, Starbucks began expanding its business within the global markets. Since anybody can easily establish their own coffee shop, competition within the coffee industry is very tight.
As explained by Porter (1998, p. 1), competitive advantage is referring to the “search for a favorable competitive position within a particular industryâ€.
